"Allotments get hip"!!!!!

I just received an e-mail from Times Online Gardening which was headlined "Allotments get hip"!
http://property.timesonline.co.uk/tol/life_and_style/property/gardens/article3171300.ece?&EMC-Bltn=ZE6QN4
Sounds like it's time I stopped doing mine (LOL) I'd hate to be thought of as "hip"!
(Actually nothing would stop me doing mine, but you get my drift!!!)